While there are many business trends that sweep the globe and become popular - think walking meetings in recent times - and leaders spend a lot of time thinking about how you can engage teams without it always defaulting to drinking (which can be excluding to many people, and has its own issues arising at a work event), I have to say that there are some that I just don't think will cross into professional services (at least in the UK) any time soon. 

While many might want to channel their inner Wim Hof in the privacy of their own homes, and professional athletes may debrief with their coaches while they take the plunge after a hard work out - i'm going to predict that for 2023, team meetings and business meetings in ice baths as a business networking event will not be a trend that will catch on in the UK! 

So, while this trend I think is a no-go and a no-no, i do think it is incumbent on leaders (from FTSE to start ups) to think about the widest engagement opportunities for their teams as a real USP for recruitment and retention. A good culture, that is welcoming and engaging is what we should all aspire to - just with perhaps less ice than this article envisages!