Would you have guessed that a business founded to focus on home delivery services would be taking on a retail store? Well, Deliveroo have taken the plunge and opened their first bricks-and-mortar store, partnering with Morrisons to provide in-store collection and local delivery services to the residents, workers and visitors of New Oxford Street in London. The store will service Deliveroo's grocery delivery business, Deliveroo Hop, but also includes "McDonald's style" order screens to purchase products directly in-store alongside the ability to click and collect.

We're all familiar with the last minute dash around the local convenience store to grab the one ingredient missing for dinner on the way home. Wouldn't it be nice to know that what you need is definitely going to be there waiting for you?

The challenge of filling empty retail units across the UK is certainly not going away anytime soon, and new creative thinking is exactly what is needed. Perhaps a new take on convenience stores is part of the answer. 

Best of luck Deliveroo!