Spring is in the air and with the budding on trees and the emergence of our floral favourites Forsters is also considering Generation Now, with a great collection of podcasts from some of the most successful entrepreneurs we are currently seeing, who are shaking up current markets and business models.
Take a listen to our own Katherine Ekers and Alfred Liu interview Freddie Garland of Freddie's Flowers in this episode.
I had no idea or concept of how far in advance and meticulously Freddie has to plan with flower growers! Hearing him talk about the experimental methods involved with finding new varieties of flowers, getting growers to commit to planting them and how it can all take 5-7 years was enlightening.
https://www.forsters.co.uk/news/podcasts/generation-now-episode-five-freddie-garland