Stage 2 of this years Tour de Retail highlights the lovely people at Ribble Cycles, born and built in the UK since 1897 but only really discovered by me in the depths of lockdown 2020 !
What Ribble lack in terms of number of retail outlets they certainly make up for in terms of quality and adopting a thoroughly modern approach to their revamped stores seems like a bold but very positive move on their part - even more impressive for a company know as "digital first" to be making such positive strides in respect of their physical proposition.
Complimented by a user friendly website which includes a eye watering and potentially wallet burning "build your own" bike facility and an exceptional live video function with very knowledgeable in-store staff that you can use at times to suit you.
The cycling re-volution has plenty of miles in its legs yet with no need to reach for the energy bars for a boost just yet.
So its a second Chapeau of this series... this time to the folks from Clitheroe... Ribble Cycles.
This new flagship showroom showcases our significant investment and dedication to and vision for the brand's future with the digital technology integrated into this physical proposition enhancing and complementing our industry-leading online customer journey demonstrating the ambition and scale of our strategy